Global stage and film phenomenon the Rocky Horror Show has appointed Golden Goose to develop an international licensing programme in time to help celebrate the brand’s 50th anniversary.
Since its debut at the Royal Court Theatre in London back in 1973, the Rocky Horror Show has been ever present on stage and cinema, covering the globe with its infectious concoction of sexual liberation, b-movie pastiche and rock’n’roll.
“The original production’s rallying cry of: “Don’t dream it, be it,” helped to build a community of people otherwise excluded from mainstream culture,” commented Andy Leighton, the show’s music publisher. “With continuous revivals of the show across the globe, the movie (the longest running screened production in history) and the 50th anniversary coming up, multiple generations are ready to rediscover the wonderfully liberating effect of the Rocky Horror Show. We are very excited to see where Golden Goose take us on our licensing journey and can’t wait to get started.”
Lisa Shapiro, lead consultant for Golden Goose, was thrilled to be joining the team, explaining that “The Rocky Horror Show is known around the world for its exuberance, boldness and a storyline that was light years ahead of its time. A licensing programme that creates fantastic products featuring these iconic characters, lyrics and graphics for the massive fanbase is well overdue.”
Adam Bass, director of Golden Goose, added: “With the show’s message of liberation now effectively having been delivered, The Rocky Horror Show is set to stand out on shelf as a fun, socially relevant, multigenerational brand, that also features transexual aliens.”