Preschool shows reaches milestone in less than a year in territory.
CBeebies’ Hey Duggee is celebrating after passing one billion video views in China.
The show launched in China on Tencent, iQiyi, and Youku in January, April and May 2017 respectively, and in less than a year has hit over one billion combined video views across all three streaming platforms.
Harriet Newby-Hill, global brand director, children’s at BBC Worldwide, said: “We are enormously proud that Hey Duggee has reached such a milestone in China. The show continues to grow in popularity around the globe and with series three on the horizon we can’t wait to see what further successes 2018 holds.”
Kelvin Yau, general manager for China, added: “Hey Duggee is one of the happiest shows on kids’ TV and children in China love it for its fun approach to learning, having a go and trying new things.
“This and the show’s inclusive nature, as well as playful nods to popular culture, has made it very appealing to parents, too.”
News of one billion video views in China follows two BAFTA award wins for the brand in November for Pre-School Animation and the Hey Duggee We Love Animals app, which won the Interative category. Downloads for all Hey Duggee apps surpassed one million worldwide in February 2017, as well.
The third series of Hey Duggee is expected to air on CBeebies in the UK in autumn 2018 before becoming available in other markets.
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