Fashion retailer promoting high profile new collection of clothing and accessories in its store windows.
H&M has debuted a new collection of apparel and accessories inspired by Harry Potter.
The new H&M Kidswear capsule collection is being heavily promoted across the chain’s store windows and ranges from newborns up to young teens.
It brings together a number of elements of Hogwarts with today’s fashion, with nods to the Wizarding World on each piece.
Items include tops, sweatshirts, hoodies, jeans, trousers, joggers, dresses, bodies for babies and accessories such as scarves, hats, socks and scrunchies.
Along with the varsity-style Hogwarts school logos, fans can expect to see graphic prints of Harry’s owl Hedwig, plus illustrations of the different Hogwarts’ houses.
“We’re absolutely thrilled about this Harry Potter collection – the magic of the stories is truly universal and continues to inspire so many kids (and adults) today,” commented Sofia Löfstedt, head of design kidswear at H&M. “Revolving around Hogwarts, we wanted to convey with this collection the joy and excitement of the Wizarding World and also add fun touches such as some athletic-style graphics, illustrations of Hedwig the owl and gold embellishments.
“Created for Harry Potter fans all over the world, this collection will certainly delight.”
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