Consumers given the chance to win a holiday to New York among other prizes.
Hovis has become the latest brand name to reveal a collaboration with Despicable Me 3.
The company has partnered with Universal Pictures for a new on-pack promotion, which sees consumers given the chance to win a holiday to New York.
Other prizes up for grabs include 10,000 Despicable Me 3 magnet sets, according to Talking Retail.
The promotion is featured on Hovis’ Best of Both and Soft White loaves and runs until the end of August.
Last year, Hovis ran a successful on-pack promotion for DreamWorks’ Trolls, which featured on eight million loaves.
Other big name promotional partners for Despicable Me 3 – which opens in UK cinemas on June 30 – include Weetabix and Sky.
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