Hunter Price International has secured a deal with Paramount Consumer Products UK to develop an extensive range of products based on hit preschool brand, PAW Patrol.
The partnership will see Hunter Price create a wide ranging product collection, with a key focus on creative play – an area the business has grown significantly and has become recognised for in the industry.
Alongside a selection of arts and crafts and activity items launching in 2023, a range of outdoor games and activity lines will also be part of Hunter Price’s first PAW Patrol parade in the market.
The toys and activities category is one of the three core divisions for Hunter Price, alongside stationery, arts and craft and home & lifestyle; and as part of its ambitious growth strategy, the business has been signing some of the biggest brands in licensing this year, more of which will be announced in the coming months.
“As a business we’ve carved out clear focuses and identified key growth product categories within the sector,” commented Richard Belford, toys and activities sales director at Hunter Price. “We’re then combining this with our high-level expertise and market knowledge, to sign the right strategic partnerships, which naturally complement the products we excel in as a business.
“We’re very experienced within this market, we’re playing to our strengths and investing in brands we believe in and know we have the passion and creativity to deliver something different and engaging for the UK consumer.
“We’ve had some really exciting meetings so far and we can’t wait for you to see how Hunter Price brings our PAW Patrol partnership to life in 2023.”
Venetia Davie, vp consumer products UK and Ireland at Paramount, continued: “Paramount is pleased to be working closely with Hunter Price to develop and extend our consumer play experiences. The new products will allow consumers to express their fandom in new ways through our expanding collection of licensed toys. We can’t wait to see these fresh and innovative PAW Patrol products come to life through this new partnership.”
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