Hunter Price International has unveiled a new Crayola product concept which is aiming to bring children’s imagination to life through worlds of collectable eraser characters.
Crayola ImagiPals will hit the UK and Europe later this year, with the debut collection – Animal Kingdom – including six mystery animal characters: lion, penguin, fox, elephant, koala and panda.
Each comes in a reusable surprise ball with contents themed to that animal’s habitat.
Children will discover their animal character, a mini colouring page depicting that animal’s habitat, Crayola crayons and stickers packaged inside the surprise ball. Using the stickers, children can transform the ball into the ImagiPals character’s home, while the colouring page depicts the animal’s environment. When children collect and complete the entire set, the colouring pages and character homes form a colourful animal kingdom.
“Crayola Imagipals fully aligns with what we’re all about as a business – we’re dedicated to design and committed to creating and developing new brands and products with purpose,” commented Ben Cornwell, sales director for stationery, arts and craft at Hunter Price International. “Crayola ImagiPals has so much potential, and we’ve had such incredible feedback from the market already.
“We’ve developed a brand strategy which is focused around building a limitless world of imagination through creativity, characters, and playful design. The debut collection is just the beginning, with new characters and collaborations joining the ImagiPals family in the very near future.”
The new brand will launch at retail partners B&M, The Works and Poundland, with more to be announced in the coming months.
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