This ad will be closed automatically in X seconds.

IMG says cheers to new deal with AB InBev

Agency will look to grow Budweiser, Stella Artois, Beck’s and Leffe brands in Europe and the Middle East.

IMG has been appointed by AB InBev as the exclusive licensing representative in Europe and the Middle East for the global brewer’s brands, including Budweiser, Stella Artois, Beck’s, Leffe and more.

The multi-year partnership will see IMG develop licensed products which reflect the distinct character of each individual brand: Budweiser for an extra-ordinary lifestyle, Stella Artois’ mantra of savouring life together, Beck’s’ spirit of freedom and progressive thinking and Leffe’s deep roots and community spirit.

Categories being explored include fashion, food, home and garden.

“AB InBev is the world’s largest brewer and their portfolio of beer brands are known and loved around the world,” said Natalie Horne, senior licensing director at IMG. “Each brand has its own rich heritage, inspiring story and creative identity giving us terrific scope for brand extension through licensed consumer products.

“We are proud to be working with AB InBev to help bring each of their unique brands to life via new consumer touchpoints.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LAfinaliststrophies500x500
 
The countdown to The Licensing Awards 2024 in September is officially on, with the finalists across all categories having been announced....
Productthumbnail500x500
 
The finalists in the hotly contested Product categories at The Licensing Awards 2024 can officially be revealed today (11 July)....
WhatKidsLove24500x500
 
The finalists in the special consumer award at The Licensing Awards 2024 - What Kids Love, in collaboration with The Insights Family - can today (11 July) be revealed....
JollyAwesomeBearly500x500
 
The publisher will collaborate closely with Toikido on a consumer products programme for Bearly Getting By, which has seen immediate success in the greeting card category since its launch in January....
SesameStreetcharacters500x500
 
Heathside Trading and OddBalls join the licensing programme for the classic brand....
RSLA500x500
 
Bravado has teamed up with Supervinyl and Brain Dead Studios to host special events and debut limited edition merchandise across LA....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.