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ISAWITFIRST reveals ‘fetch’ new Mean Girls line

Exclusive collaboration includes lounge and nightwear inspired by iconic Noughties film.

Online fashion retailer ISAWITFIRST has unveiled new lounge and nightwear collection inspired by classic Noughties movie, Mean Girls.

The exclusive range includes oversized hoodies featuring some of the most iconic scenes and phrases from the film – including ‘I’m on an all-carb diet’ and ‘Sweatpants are all that fit me right now’ – plus slogan t-shirts, ‘cool Mom approved’ pyjamas and even a matching hoodie for your dog.

“We are so excited to be launching The Mean Girls Collection,” commented Leanne Holmes, brand and buying director at ISAWITFIRST on The Industry.Fashion. “We are confident that this collection our customer will love not only on a brand level, but will also offer them pieces that they are actually wanting to buy in light of this newly announced lockdown; namely loungewear and nightwear.

“The designs are fresh and fun and something we think our customer will love. We also have some really fun and engaging content planned to support the collection which may involve some of the original cast so we’re excited to share that with our customers too.”

ISAWITFIRST has previously enjoyed success with an MTV range of apparel last year.

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