This ad will be closed automatically in X seconds.

“It is all about giving value”

Sainsbury’s Abi Wilson on appealing to the discretionary spend.

For retailers, having the right property is key, but Sainsbury’s Abi Wilson believes that the right techniques are just as important.

Speaking to Licensing Source Book as part of the judging of the product categories for this year’s Licensing Awards, Abi (pictured) – buying manager at Sainsbury’s – also stated that consumers were looking for the fun factor.

“It is about having fun – the rise of the llamas, unicorns are still going strong (helped by Fluffy from Despicable Me 3) and now sloths (Zootropolis will have helped on this score),” she told LSB.

Abi continued: “It is not just about having the right properties, but the techniques too, whether with reversible sequins, embroidery, applique – it is all about giving value and appealing to the discretionary spend.”

This feature originally appeared in the autumn 2018 edition of Licensing Source Book. Click here to read the full publication.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
LLeyh500x500
 
M&S' Lauren Leyh talks through the key trends in the lead up to Christmas....
RDVisionExpress500x500
 
International Eyewear to launch 12 children's frames across five titles....
STpopup500x500
 
Exclusive Stormtrooper merchandise to be signed by the costume’s creator....
LisaShand500x500
 
Blueprint's Lisa Shand highlights the positives and negatives in the rest of 2019....
SpielTrend2020500x500
 
Toys for Future, Digital Goes Physical and Be You! identified by international TrendCommittee....
NCircusscooter500x500
 
Ryan Williams Junior replica scooter launches at UK stores....
Get the latest news sent to your inbox
Subscribe to our daily newsletter