This ad will be closed automatically in X seconds.

Sesame Street ready to mark 50 years

As the anniversary approaches, Sesame Workshop reveals new deals and plans.

With the 50th anniversary of Sesame Street approaching in 2019, Sesame Workshop has told The Source that the coming years will be ‘impactful, inspiring and just plain fun’ for the brand.

The festivities for the 50th milestone are already being planned and will include all new star-studded TV content, social media campaigns, interactive consumer experiences, new products and more.

2017 has already been a busy year for the brand – which works with CPLG on the licensing programme – in both broadcast and product.

As well as the core show, Sesame Workshop is looking for licensing partners for Cookie Monster’s Foodie Truck – a new segment which will debut in the upcoming season of Sesame Street – and Elmo’s World.

Within the product space, there have been further successes in apparel – with collaborations with PUMA, H&M, Zara, Fabric Flavours, Fashion UK, BCI and Somerbond, plus a new partnership with Alice Vandy launching soon.

Further opportunities are also available in ancillary toys.

To read more about Sesame Workshop and its plans for Sesame Street and more, simply click on this link.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
RisingStars2019500x500
 
Six young professionals make shortlist for 2019 accolade, to be presented at The Licensing Awards....
MBStarWars500x500
 
Beauty specialist launches collection of Star Wars-inspired sheet face masks....
TBakerstore500x500
 
Current childrenswear relationship with Debenhams will end in February 2020....
IconStoryNYC500x500
 
Fast growing company secures deal with NYC & Company....
Jardinopia500x500
 
Wallace & Gromit and Shaun the Sheep join company's Potty Feet family....
VHCWisley500x500
 
Brand collaboration at RHS gardens and flower shows attracting big crowds....
Get the latest news sent to your inbox
Subscribe to our daily newsletter