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Jakks Pacific teams with Authentic Brands Group

Jakks Pacific has confirmed a new long-term agreement with Authentic Brands Group, which will see it create an extensive product range inspired by Authentic’s portfolio.

The brand portfolio include Forever 21, Juicy Couture, Element, Roxy, Quiksilver, Prince and Sports Illustrated.

The new products are planned to roll out in-store and online at key specialty and mass retailers across North America, Latin America, Asia-Pacific, Australia, New Zealand, Europe, the Middle East and Africa, commencing in 2024.

“We are thrilled to announce this new partnership with Authentic and the creative process for developing a robust line for these incredible properties is already in progress,” commented Stephen Berman, chairman and ceo at Jakks Pacific. “Leveraging Jakks’ extensive experience in creating innovative licensed products, we are bursting with design ideas for these key new lines and eagerly anticipate their global retail debut later next year.”

With the design process already underway, customers can expect an initial autumn 2024 rollout of skateboards for Quiksilver and Element. Following the launch, Jakks will extend the offering to roller skates, volleyballs, beach accessories, plus a line of toys and other toy-related products featuring key brand attributes from Forever 21, Juicy Couture, Prince, Sports Illustrated and Roxy.

Matthew Salter, svp partnership – marketing at Authentic, commented: “We are pleased to partner with Jakks Pacific, a renowned leader in the toy and consumer products industry, to expand these key brands into new categories through fresh product offerings. We look forward to exploring new opportunities with Jakks Pacific as we continue to activate our lifestyle brand portfolio in new innovative ways.”

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