This ad will be closed automatically in X seconds.

Jakks Pacific teams with Authentic Brands Group

Jakks Pacific has confirmed a new long-term agreement with Authentic Brands Group, which will see it create an extensive product range inspired by Authentic’s portfolio.

The brand portfolio include Forever 21, Juicy Couture, Element, Roxy, Quiksilver, Prince and Sports Illustrated.

The new products are planned to roll out in-store and online at key specialty and mass retailers across North America, Latin America, Asia-Pacific, Australia, New Zealand, Europe, the Middle East and Africa, commencing in 2024.

“We are thrilled to announce this new partnership with Authentic and the creative process for developing a robust line for these incredible properties is already in progress,” commented Stephen Berman, chairman and ceo at Jakks Pacific. “Leveraging Jakks’ extensive experience in creating innovative licensed products, we are bursting with design ideas for these key new lines and eagerly anticipate their global retail debut later next year.”

With the design process already underway, customers can expect an initial autumn 2024 rollout of skateboards for Quiksilver and Element. Following the launch, Jakks will extend the offering to roller skates, volleyballs, beach accessories, plus a line of toys and other toy-related products featuring key brand attributes from Forever 21, Juicy Couture, Prince, Sports Illustrated and Roxy.

Matthew Salter, svp partnership – marketing at Authentic, commented: “We are pleased to partner with Jakks Pacific, a renowned leader in the toy and consumer products industry, to expand these key brands into new categories through fresh product offerings. We look forward to exploring new opportunities with Jakks Pacific as we continue to activate our lifestyle brand portfolio in new innovative ways.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
EtihadStadium500x500
 
City Football Group has unveiled a new collaboration with Sony Pictures Television which will see the creation of new original scripted, non-fiction and kids' TV projects for worldwide audiences - as the group looks to be 'part of the next evolution of the game'....
RHSxRoma500x500
 
For the collaboration, Roma will develop a collection of baby products and toys using the RHS logo on both the products and packaging, as well as RHS-supplied designs for the colour fabric elements of the products....
TeamGB500x500
 
Ahead of the kick off of the Paris 2024 Olympic Games, Team GB has secured a new deal with UK-based sports memorabilia specialist, Memento Exclusives....
MrBeanartwork500x500
 
Posh Paws International and its parent company Whitehouse Leisure International will be producing Mr Bean plush for both the retail and amusement/leisure sectors, as well as designing and producing a range of Mr Bean novelty key chains and mugs....
UnicornAcademy500x500
 
The Unicorn Academy magazine will go on sale in October, hot on the heels of the second drop of the animated series on Netflix and Spin Master's own toy launch for August....
FocusBrandsReebok500x500
 
Focus Brands - the brand licensing division of Hela Apparel Holdings - has secured an exclusive long-term licensing partnership with Reebok to design, source and distribute branded outerwear for adults and children in the UK and Europe....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.