Kids and family content distributor, Jetpack Distribution is expanding its company remit to offer a global entertainment brand management service.
The expansion includes the development of licensing and merchandising plans for any of its library IP in development or production.
The company has brought on board Stephen Toye Green as a strategic advisor to help develop the new division. Having worked with companies including ITV Studios, Hasbro and Chorion among others, Stephen (pictured) is an expert in multi-platform IP development, including global ancillary rights exploitation, content production and distribution in the kids and family sector.
Jetpack can now provide creative input into series in development and production, to maximise licensing and publishing success. It can also offer a brand plan, financial model and value assessment for each IP to determine its growth path. Jetpack will then work with each IP owner to implement that plan.
“This is a boutique service for each IP owner and creator, and will be individually tailored to the different needs of each brand, also depending on where it is in its life cycle,” commented Dominic Gardiner, ceo at Jetpack. “Stephen has an incredible depth of knowledge and a wealth of experience to help shape this exciting new transition. As always, we are committed to partnering with creators and helping them grow.”
Stephen continued: “Jetpack helps producers realise the potential of their shows through distributing them globally. This is a strategic relationship, so offering brand management is a natural progression. Partners can maximise the ancillary revenue potential of their TV shows and become a bigger entertainment brand.”
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