Grammy Award winning artist and his clothing brand, drew house, teams with casual footwear company.
Casual footwear brand Crocs has revealed a first-ever collaboration with Grammy Award winning star, Justin Bieber.
The Crocs X Justin Bieber with drew Classic Clog pulls inspiration from the signature yellow of Justin’s personal clothing brand – drew house – and includes eight custom Jibbitz charms designed to match his ‘good vibes and laid-back style’.
In addition to appearing for the first time publicly in his collaboration on October 6, Justin further teased the exclusive drop on his Instagram and Twitter accounts when he took on the ‘real or cake challenge’ and cut into a shoe that turned out to be an all-too-realistic cake replica of his new Crocs X Justin Bieber with drew Classic Clogs.
“As an artist, it’s important that my creations stay true to myself and my style,” said Justin. “I wear Crocs all the time, so designing my own pair came naturally. With these Crocs, I just focused on making something cool that I want to wear.”
Heidi Cooley, head of global marketing for Crocs, added: “Croctober is a monumental time of year for Crocs fans, so it made sense to up the ante by collaborating with an authentic fan – and one of the world’s biggest superstars.
“Having a creative of Justin’s caliber wearing Crocs shoes is of the highest compliments, and definitely hasn’t gone unnoticed. But it’s his belief in being true to yourself, a value we share, that makes this special partnership so authentic and exciting.”
The limited edition collaboration will launch globally on Tuesday October 13.
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