Rock n roll behemoths KISS are taking over New York City in honour of the band’s final live shows at Madison Square Garden on 1 and 2 December.
Billed as ‘the most merchandisable band of all time’, KISS and Bravado have curated a host of takeover activations and experiential events across a five-day period, all aimed at paying tribute to the band’s legacy and history for New York City.
“We’re thrilled to be performing our final shows at MSG since the band originated in New York City over 50 years ago,” commented the band. “We are thankful for our long legacy of fans, the KISS Army, and excited to be celebrating through these activations.”
Matt Young, president at Bravado, continued: “I’ve been a fan of KISS since I was seven years old, and our team has enjoyed being a part of the KISS franchise for the last 10 years. Bravado is honoured to commemorate this extraordinary moment in the band’s legendary career by partnering with them to execute this massive NYC takeover.”
The takeover will kick off on 29 November with activations including a pop-up experience which will feature memorabilia, apparel, accessories and collectable items from partnerships with Ed Hardy, Oxford Pennant, Trick or Treat Studios, Funko, plus exclusive pop-up store merchandise; a KISS NYC Takeover Google Map to enable fans to easily locate the KISS activation spots; KISS Metro Cards, with Penn Station and Herald Square Station having 50,000 limited edition branded metro cards available; New York Rangers ‘KISS’ Game Night with special themed activities and limited edition KISS x Rangers merchandise; a KISS Taxi Fleet; plus a New York Post activation among others.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
