This ad will be closed automatically in X seconds.

Kitchen Craft reveals Paul Hollywood tie-up

Kitchenware company teams with Great British Bake Off judge for new line.

Kitchen Craft has kicked off a new partnership with Great British Bake Off judge Paul Hollywood.

The kitchenware specialist has teamed with Paul to create a collection of kitchen gift bakeware and accessories.

Designed in conjunction with Paul, the range aims to capitalise on the surging popularity in home baking beyond cakes and into bread, pies and puddings.

Products range from baking tins to a design-led timer, rolling pin and scales.

“Following on from the success of Bake Off, sales of bakeware have really rocketed, so to make this collection work, I wanted it to be user friendly and quite masculine,” Paul Hollywood told sister title Progressive Gifts & Home.

“Having worked on Bake Off for so many years, I understand what home bakers need.”

Commenting on the colour of the collection – which taps into this year’s fashionable metallic trend – Paul continued: “Gold, a sort of prosecco/champagne colour, softens the aesthetic, and because of the colour, it not only makes an attractive display in store but home bakers will want to keep it out on display rather than putting it away in their kitchen cupboards.”

MORE NEWS
RSCAlice+Olivia500x500
 
Brandgenuity has brought together alice + olivia and the Royal Shakespeare Company for the alice + olivia Fall 2025 collection, which was unveiled at NY Fashion Week....
LoungeflyCinderella500x500
 
The range includes a mix of mini backpacks, cross body bags, wallets, wristlets and bag charms, as well as jackets and hoodies - all featuring Loungefly's trademark flourishes....
GorgeousGeorgians500x500
 
West London’s Osterley Park and House is putting on Horrible Histories-inspired activities for families in an event that will continue for just over six months....
TomandJerry85500x500
 
The activity will kick off with products, experiences, TV programming and more, with a raft of licensees and partners getting involved....
TrevorCash500x500
 
Mad Beauty's Trevor Cash on prioritising innovation, preparation and engagement to pave the way for a successful year....
HelderLopes500x500
 
Outfit7's Helder Lopes talks expanding globally and creating opportunities by staying bold, continuing to innovate and taking creative risks....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.