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Laura Ashley partners with a designer women’s label for first time

Fashion and lifestyle brand, Laura Ashley has partnered with a designer women’s label for the first time.

The brand has teamed with New York-based ready to wear label Batsheva for the launch of an exclusive limited edition collection in the UK and the US.

The Batsheva x Laura Ashley collaboration is described as a contemporary nostalgic fashion collection featuring Batsheva’s signature take on traditional styling infused with Laura Ashley archival floral prints and heirloom-inspired silhouettes.

It offers a nod to several Laura Ashley iconic moments with a 15-piece collection in a variety of prints, matching mum and daughter dresses, patterned blouses, layered skirts, plus a classic apron with coordinating oven mitts.

“When I made my first dress a few years ago, my idea was to take a classic Laura Ashley shape and adjust all sorts of things – make the neck a little rufflier, add contrasting fabrics, bring up the waist,” explained designer, Batsheva Hay. “All I wanted to do was revisit and reimagine Laura Ashley and this is my chance to do it. I am working with archival prints, line drawings, and garments and mashing them together.

“I grew up in the ‘80s in Queens, and we used to drive into Manhattan to visit the Laura Ashley store on Madison Avenue. Laura Ashley always symbolised my dream of femininity – natural and romantic and a little costumey.”

Carolyn D’Angelo, md at Gordon Brothers and the global Laura Ashley president, added: “Batsheva, who is such an inspiring designer and a fan of the Laura Ashley brand, has brought real passion and life to each piece. Being a part of Batsheva’s creative process to bring high fashion pieces to the marketplace has us inspired to create more Laura Ashley collaborations.

“We are excited to continue to work with brands and designers that continue to be inspired by the legacy of Laura Ashley.”

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