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Licensed names star in Argos’ top toys for Christmas list

Argos has revealed its top toys for Christmas with a number of familiar licensed names making an appearance.

The retailer has unveiled 15 toys it expects to be on children’s lists this year including classics such as Barbie, Hot Wheels and LEGO.

On the licensed preschool front, products making the list include PAW Patrol Big Truck Pups, Bluey S7 School Play-set and Adventure Bus Bundle and Gabby’s Purrfect Dollhouse.

In addition, Squishmallows, NERF Elite 2.0 Ranger PD-5 Blaster and Barbie Cutie Reveal Snowflake Sparkle Husky are also included in the listing, while LEGO had a strong showing.

LEGO Harry Potter Ministry of Magic Modular Set, LEGO Icons Optimus Prime Transformers Robot Model Set and LEGO Technic McLaren Formula 1 Race Car Model Set are all featured.

‘This year’s top toy list is a great mixture of classic and much-loved toys such as LEGO, as well as newer brands like Squishmallows which have quickly become wish-list staples,” commented Fay Williams, head of toy buying at Argos. “It’s clear digital entertainment and some of the biggest and most loved film and TV franchises continue to have a massive influence on the most in-demand toys.

“It’s great to see classic franchises like Harry Potter, Transformers and Pokémon continue to prove popular among children in 2022, alongside the newer ones with cult followings such as Bluey and PAW Patrol.”

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