We ask international licensing director Emma Weber for the licences she thinks will shine this year.
In a special series on The Source, we gather together some key licensees and quiz them on their top sellers and get their tips for the ‘next big thing’.
Today: Vivid Toy Group.
Emma Weber, international licensing director, Vivid
“Thunderbirds had a blast of a launch in 2015 and Tracy Island became the number one in the boys action figure and play-set category in the lead up to Christmas (NPD Nov). Vivid is launching a strong new range of play-sets, action figures, puzzles and games for 2016, supported by new TV commercials, digital campaigns and a blogger outreach programme.
“Meanwhile, Fungus Amungus is a Vivid in-house developed range of collectables targeting four to nine year olds. It includes over 100 icky, sticky, squishy figures to collect from launch. The brand has a rich backstory that will unfold through webisodes introducing fans to the world of the first seven strains of bacteria, germ and microbe characters.
“A simultaneous launch internationally across 10+ markets will be supported by TV advertising, online, digital, webisodes and POS.”
This feature originally appeared in the Spring 2016 edition of The Licensing Source Book. Click here to read the full publication.
