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LINE FRIENDS reveals new Minions x BROWN & FRIENDS collaboration

New collection features Kevin, Bob and Stuart, plus Brown and Sally dressed in the signature blue overalls and goggles.

Character brand LINE FRIENDS has joined forces with Illumination and Universal Brand Development, unveiling a new Minions x BROWN & FRIENDS collection.

To celebrate the tie-up, LINE FRIENDS released a video of the Minions mischievous takeover of BROWN & FRIENDS’ tenth anniversary celebration.

Stuart, Kevin and Bob surprise Brown and Sally with gifts that reflect each of their larger-than-life personalities.

The collection features fashion and tech accessories ranging from AirPods cases to phone grips, canvas tote bags to golf accessories and camping gear.

In addition, LINE FRIENDS is due to drop digital content including LINE messenger stickers and Instagram AR gifs.

“With our unrivaled creative capabilities, LINE FRIENDS once again captures the hearts of Millennials and Generation Z with an innovative Minions collection designed in collaboration with Universal Brand Development and Illumination,” said LINE FRIENDS.

The collection is available across the US, Korea, Japan and China from today (22 July).

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