LINE FRIENDS reveals new Minions x BROWN & FRIENDS collaboration

New collection features Kevin, Bob and Stuart, plus Brown and Sally dressed in the signature blue overalls and goggles.

Character brand LINE FRIENDS has joined forces with Illumination and Universal Brand Development, unveiling a new Minions x BROWN & FRIENDS collection.

To celebrate the tie-up, LINE FRIENDS released a video of the Minions mischievous takeover of BROWN & FRIENDS’ tenth anniversary celebration.

Stuart, Kevin and Bob surprise Brown and Sally with gifts that reflect each of their larger-than-life personalities.

The collection features fashion and tech accessories ranging from AirPods cases to phone grips, canvas tote bags to golf accessories and camping gear.

In addition, LINE FRIENDS is due to drop digital content including LINE messenger stickers and Instagram AR gifs.

“With our unrivaled creative capabilities, LINE FRIENDS once again captures the hearts of Millennials and Generation Z with an innovative Minions collection designed in collaboration with Universal Brand Development and Illumination,” said LINE FRIENDS.

The collection is available across the US, Korea, Japan and China from today (22 July).

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

An extensive product range will be developed for exclusive sale across 
American Golf’s 96 stores....
The company will be developing a collection of storage and organisation solutions inspired by the duo....
The Pokémon animation will be heading to the BBC for the first time this August....
City is twinned with fictional Island of Sodor from the preschool hit in celebration of International Friendship Day....
Including Star Editions opening an e-shop for CoComelon and Blippi as part of its relationship with Moonbug Entertainment....
The agency has expanded four more of its departments - Commercial, Retail, Product Development and Finance....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.