Luxury British interiors brand, Poodle & Blonde has signed up Lisle Licensing to help build the business with a global licensing programme.
The brand has already experienced success with wallpaper and fabrics and will now be looking to build a licensing programme focused on key categories for today’s consumers.
The team at Lisle Licensing and creative duo Whinnie Williams and Kierra Campbell, who founded their business six years ago with a vision of delivering #stylishnostalgia and #futurevintage, are all savvy to the growing global homewares market which has seen year on year record highs following the global pandemic four years ago.
Poodle & Blonde’s core categories have been focused on collections of high quality wallpaper and fabrics, with colourways and designs that blend perfectly as ‘mix and match’ and including sustainability options wherever possible.
Over six years, the company has developed a strong portfolio of UK and international corporate, brand and trade collaborations which include the likes of Soho House, VELUX, Mama Shelter Hotel Group, Grey Goose Vodka, COAT Paints, HADEN, The Breakfast Club and MADE.
“We wanted to create a brand that was a true reflection of our own sense of style, full of print and colour, bursting with creativity and cool,” explained Whinnie and Kierra. “We have achieved above and beyond our original expectations and believe now is the right time to launch bespoke licensed ranges which engage with today’s consumers and push the boundaries of conventional home furnishings.
“Building upon our flair for creating the wow factor in interior trends, we chose the team at Lisle because they understand where we’re at with creativity and pushing boundaries, as well as exploring and developing sustainable options where possible; that makes for an exciting licensing partnership.”
Lisle Licensing will bring to life Poodle & Blonde’s expansion dreams across homeware and accessories, tableware and kitchenware, luggage and bags, home furniture, fragrance and textiles.
Becky Sherwood, commercial and retail manager at Lisle Licensing, continued: “Poodle & Blonde have an extraordinary flair for #stylishnostalgia and #futurevintage, reimagining stylistic home décor of days gone by and bringing it bang up to date for today’s interior trends. We are thrilled they’ve partnered with us and look forward to expanding upon their original vision in consumer products.”
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