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Liverpool FC scores as best selling calendar in Danilo’s top ten

Danilo Promotions has announced what is ‘top of the pops’ on the calendar front, revealing its 11 bestselling licensed calendars for 2022, with Liverpool Football Club the ‘top scorer’, taking first place for the third year in succession. Meanwhile, the unexpected arrival of Cristiano Ronaldo helped push the Manchester Utd into second place in the annual calendar ‘league’.

While these two sporting giants head the leader board, the remaining eight slots are music, entertainment, talent and gaming licensed brands.

Danilo Promotions is on track to sell more than three million calendars by Christmas, from its vast portfolio of officially licensed titles that reflect popular culture.

With so much time spent at home in 2021, TV and gaming titles have risen up the rankings on the calendar front. Popular calendars of TV programmes making the top 10 are Friends (third place), BBC Earth Landscapes (new entry at number nine) and Netflix’s Squid Game sits just outside the top 10 at number 11.

Minecraft (in fifth place) and Pokémon (in seventh) are both new entries for 2022, reflecting the increased popularity of gaming.

Despite Sir Cliff Richard saying he would never do another topless shot, his calendar remains hugely popular – evidenced by the extensive media coverage of the title – still holding the fourth slot near the top of the charts.

Danilo Promotions’ Top 11 (with last year’s position shown in brackets):

  1. Liverpool Football Club (1)
  2. Manchester United Football Club (3)
  3. Friends (4)
  4. Sir Cliff Richard (2)
  5. Minecraft (new entry)
  6. BTS (new entry)
  7. Pokémon (new entry)
  8. Star Wars (5)
  9. BBC Landscapes (new entry)
  10. Kelly Brook (10)
  11. Squid Game (new entry)


BTS recently winning Artist of the Year at the AMA’s (American Music Awards), has brought the popular South Korean boy band in as a new entry at number six, while the enduring popularity of the long-standing Star Wars franchise, including The Mandalorian on Disney+, kept the official licensed calendars in the top 10, at number eight, proving that Chewbacca, Luke Skywalker and R2-D2 have aged well, despite now being 45 years old.

As well as the overall list of best sellers, Danilo has also drilled down on its sporting titles, which not only reflect the fanbase of the top football teams, but also the interest in other sporting fields, with Rugby Union and cricket also notching up some winning scores.

The Danilo Official Licensed Sporting Calendar Top 10:

  1. Liverpool Football Club
  2. Manchester United Football Club
  3. Chelsea Football Club
  4. Tottenham Hotspur Football Club
  5. Arsenal Football Club
  6. England’s football teams (Lions and Lionesses)
  7. Manchester City Football Club
  8. England Rugby Union team
  9. Newcastle Football Club
  10. England Cricket team

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