Licensing programmes for British Motor Heritage, BSA and International Space Archives continue to grow.
LMI is continuing to build the licensing programmes of three of its key brands – British Motor Heritage, BSA Motorcycles and International Space Archives.
Recent deals which have been signed for British Motor Heritage include Kyosho Corporation which will produce Austin Healey and Austin Healey Sprite 1/18 die-cast models.
Meanwhile, Licensing Essentials in Australia has secured an apparel deal for BSA Motorcycles with Big W.
International Space Archives, meanwhile, has seen licensing demand continue to rocket (sorry for the pun).
In China, Hanghzao Kanghao is busy in the planning and approval process for duvets under its Sidanda range, while the last few weeks has seen the launch of the ISA x Dr Jart+ Solarbiome range (a collection which particularly focuses on protection from the sun) in Korea. The project has included some strong marketing footage including conversations across social platforms.
Previous successful licensed cosmetics and toiletry deals for LMI have included H&A x ISA and SD Biotechnologies x Highclere Castle.
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