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MasterChef ecommerce to launch on Amazon

Cookware distributor TTP Concepts to launch first ever online retail destination for brand.

Endemol Shine Group has teamed with cookware distributor TTP Concepts to launch on Amazon the first ever online retail destination for the MasterChef brand.

In addition to the launch of a European wide Amazon page, TTP Concepts will also launch at retail in key cooking shops and warehouses, including Bijenkorf and across ecommerce in the Netherlands with coolblue.nl, bol.com and wehkamp.nl.

Following a deal with Case Licenses to manufacture a range of comprehensive MasterChef kitchenware, the range will be the first to feature on the new dedicated Amazon retail page.

The line will include over 140 skus including Teflon-coated frying pans, saucepans and cookware, casserole dishes, wood ware, knives, aprons and tea towels, with utensils to follow.

“As we continue to expand our brand licensing strategy for MasterChef, ecommerce is a key area which enables us to bring the brand directly to consumers,” explained Jane Smith, group director, brand licensing and gaming at Endemol Shine Group. “The new range with Case Licenses is the perfect ecommerce launch partner, and together with TTP we have the expertise and creativity to deliver a great consumer experience which reflects the values and integrity associated with the MasterChef brand.”

The launch of the MasterChef branded Amazon site is anticipated for Q4 this year. At launch the site will be available across Europe, with additional territories and products to be added throughout 2019.

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