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Mattel strengthens presence in construction category with new hire

Mattel is looking to further accelerate its current growth phase, welcoming Glenn Abell as svp MEGA and global head of the construction category.

Glenn (pictured) boasts more than 25 years’ experience in the toy and consumer products industries. He was most recently president and general manager at Moose Toys US, where he was responsible for guiding commercial and product strategy, as well as organisational health for the US division.

Prior to this, he spent 16 years working at The LEGO Group where he held various general management, sales and marketing positions around the globe.

In his new role at Mattel, Glenn will report to Richard Dickson, president and coo.

“The construction category presents a meaningful opportunity to further accelerate Mattel’s growth phase,” commented Richard. “MEGA is a powerful asset within our portfolio and Glenn’s deep leadership experience in building sets positions us well to advance our global market share goals.

“I look forward to working with Glenn and the terrific MEGA team to maximise our potential in this important category.”

Bisma Ansari, who previously headed global construction, will report to Glenn in her role as svp of MEGA.

Glenn commented: “I’m thrilled to join Mattel at such an incredible time in the company’s history. I have tremendous appreciation for the power of brands and consumers’ relationships with them. Mattel’s are among the strongest and most respected in the world.

“I am eager to lead the global growth strategy for MEGA and the construction category, while at the same time joining a world-class Mattel team.”

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