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McDonald’s adds licensing agent to build global presence

Appointment of The Joester Loria Group follows last year’s introduction of Golden Arches Unlimited online store.

Fast food restaurant brand McDonald’s has welcomed The Joester Loria Group as it looks to expand its presence in the licensing space.

As the chain’s global licensing agent, JLG will develop collaborations and collections of licensed products aimed at fans across the world. It will work closely with McDonald’s global marketing team to tap into the brand’s unique cache, popular characters and iconic brand campaigns, with a focus on fashion, accessories and collectables for adults.

Fans have been told to watch out for ‘episodic campaigns, pop-up events, unexpected mash-ups and great product’ in 2020.

The move follows the introduction of the Golden Arches Unlimited online shop at the end of 2019, which offers a selection of fun, functional items and seasonal products.

“McDonald’s has been ingrained in the fabric of culture for years, and there’s a long history of fans wearing our brand with pride,” said Jen Landolt, senior director, global marketing at McDonald’s Corporation. “We look forward to collaborating with great brands to deliver product that celebrates McDonald’s heritage and deep emotional connection with our customers.”

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