This ad will be closed automatically in X seconds.

McDonald’s adds licensing agent to build global presence

Appointment of The Joester Loria Group follows last year’s introduction of Golden Arches Unlimited online store.

Fast food restaurant brand McDonald’s has welcomed The Joester Loria Group as it looks to expand its presence in the licensing space.

As the chain’s global licensing agent, JLG will develop collaborations and collections of licensed products aimed at fans across the world. It will work closely with McDonald’s global marketing team to tap into the brand’s unique cache, popular characters and iconic brand campaigns, with a focus on fashion, accessories and collectables for adults.

Fans have been told to watch out for ‘episodic campaigns, pop-up events, unexpected mash-ups and great product’ in 2020.

The move follows the introduction of the Golden Arches Unlimited online shop at the end of 2019, which offers a selection of fun, functional items and seasonal products.

“McDonald’s has been ingrained in the fabric of culture for years, and there’s a long history of fans wearing our brand with pride,” said Jen Landolt, senior director, global marketing at McDonald’s Corporation. “We look forward to collaborating with great brands to deliver product that celebrates McDonald’s heritage and deep emotional connection with our customers.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LLB500x500
 
Laurence Llewelyn-Bowen will be at the show in person for The Great British Card Company greeting cards launch....
MittensPants500x500
 
Production, distribution and rights management company, Thunderbird Entertainment Group has formalised its consumer products operations under the new Thunderbird Brands banner....
Josh500x500
 
The study also revealed that children are expressing their fandoms an average of 3.5 different ways - making fandoms a lot more comprehensive than just watching a video or playing a game....
MashaShein500x500
 
Shein has secured a deal with Animaccord for the rights to develop a new apparel and accessories collection for Masha and the Bear....
POCExpo500x500
 
The discussion will make up just part of Products of Change full roster of activity at Licensing Expo which includes a series of industry-first Roundtable Sessions and a sustainable product showcase from POC members....
NHMJoanie500x500
 
The new 18-piece limited edition collection has once again been inspired by the Museum’s collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.