ZAG has secured a new deal with McDonald’s for a Miraculous Happy meal programme that will span 40 European countries.
Countries will include Spain, Italy, Germany and Austria, with the Happy Meals featuring a line of sustainable premiums.
The programme will run across the majority of McDonald’s 6,000+ restaurants across Europe from August to September and will be promoted with a dedicated animated TV ad, in-store POS, exclusive packaging and a digital and social media campaign.
As part of the Happy Meal line-up, there are four Miraculous activity packs available.
“We are fortunate to have had several successful Miraculous promotions with McDonald’s, and we’re excited that this new Happy Meal promotion will feature sustainable premium items,” commented Hyde Schram, ZAG Play’s vp of global partnerships: collaborations, promotions, experiential. “This initiative fits perfectly with our sensitivity to and awareness of ecology and environmental protection, which will be reflected in ZAG’s soon-to-be established foundation, ZAG Forest.
“We are extremely proud that Ladybug and Cat Noir will represent this promotion with its important message of sustainability that will be delivered to millions of children across Europe.”
A statement from McDonald’s read: “McDonald’s Happy Meal toys are changing. We believe we should take steps to help the environment. So, it is time for less plastic in our Happy Meal toys. At McDonald’s we’re doing our part to help protect the planet by creating Happy Meal toys made with more sustainable materials including renewable, recycled or certified materials.
“And by the end of 2025, every Happy Meal toy – no matter where you are in the world – will be made with more sustainable materials. We are very proud of the toys we developed for this Miraculous Ladybug and Monster Truck Happy Meal programme as they are a combination of fiber and Green PE, a new kind of plant-based plastic that is produced from plants, like sugarcane. This programme overall will use only materials which are from renewable, recycled, or certified sources.”
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