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Molang aims to bring some fun to families with home activities

Wide range of activities join new social media filters for Millimages’ popular brand.

Millimages has introduced a range of new ways for families to interact with its Molang brand.

As well as the new social media filter for Instagram and Facebook – which you can read all about here – there is now a wide range of activities for children to do at home while they are on lockdown due to COVID-19.

The activities have been created to help children get creative, keep busy and lift spirit. Tasks include colouring, games, DIY, maths and paper constructions, themed as a pack to help children prepare for Easter or a collection to help them to learn about sustainability and protecting the oceans.

Molang and his best friend Piu Piu will also feature on the Tiny Pop website in the UK and Eire, with an online contest to find hidden Molang Easter eggs. This will run across the full Easter period and offer children the chance to win Molang plush bundles.

The animated Molang series airs daily in the UK on Tiny Pop and Cartoonito, with more episodes in production. The brand also has over 2.5 million fans on social media.

Licensing Link Europe – which manages the licensing rights in the UK and Eire for Molang – hopes that the new filter and activities will help families who are at home more and communicating with friends and family online due to the COVID-19 restrictions worldwide, have some fun with the popular brand.

The agency has built a comprehensive consumer products programme for the brand including TOMY as master toy; Smith & Brooks, Poetic Brands and Aykroyds and TDP for apparel; Roy Lowe & Sons for socks; Click Distribution for children’s jewellery and accessories; Blueprint for stationery, gifts and bags; DJ Murphy for magazines; Hype for greetings; Danilo for calendars, greetings and bags; and Whitehouse Leisure for amusement plush.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

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