Akedo is Moose Toys’ biggest battle toy launch to date.
A new battling collectables toy brand is launching in the UK today (2 August) from Moose Toys.
Akedo Ultimate Arcade Warriors is the first brand to combine realistic battling action figures at a micro-collectable scale, says the company.
The brand is the biggest boys’ launch from Moose Toys and is backed by a new animated series and a live action tournament hosted by Nickelodeon.
Akedo brings the physical and digital worlds together, combining a retro gaming look with the social experience of physical play.
The Akedo range consists of 39 collectable battling characters including Classic, Epic, Legendary and exclusive Ultra Rare warriors. The two-inch micro-figures all have individual battle styles.
The toys also feature an array of unconventional weapons and accessories including ninjas with swords, teddy bears with a chainsaw, and even a big baby ruling with his gavel. For the hardcore collector, there is also the very Limited Edition Mythical Stormstrike, a glow-in-the-dark Viking.
“Akedo is the next global action franchise mega-hit and we are ready to execute a perfect three-move combo of toy, animation series and event launch just in time for the summer holidays,” said Logan Stone, marketing director for UK & Europe at Moose Toys. “It is the most dynamic battling toy ever, requiring skill and strategy to land the knockout blow.
“It is highly collectable, with only one in 1,000 of the Limited Edition Mythical Stormstrikes available globally. Most importantly Akedo is engaging physical entertainment, giving kids the chance to play off screens with their friends in-person once more.”
As well as the Warriors, there is also a 90s retro style Ultimate Battle Arena play-set.
The animated series launched last month with an exclusive mini movie on the MooseTube Mania channel. Produced by Moose in partnership with WildBrain Spark, the series follows three friends on their journey to become Akedo Warriors. The cartoon is already creating a buzz online, with the mini movie receiving over 1. 4million views to date.
The Akedo Super Ultimate Ultimate Tournament, meanwhile, is an ‘as live’ event in partnership with Nickelodeon taking place on 15 August. The tournament will match up 16 competitors to battle it out and become the first Akedo Ultimate Arcade Warrior champion.
Leading influencers including Ninja Kidz, Onyx Kids, Ohana Boys and Kyle’s Toys & Games are all taking part and will be posting training videos on their channels in the lead up to the tournament.