Mr Bean to star in mobile game for London tourists

Game is aiming to attract UK and international visitors to the city.

Mr Bean is to star in a new mobile game which has been designed to attract UK and international visitors to London.

Endemol Shine Group has joined forces with the Mayor of London’s official promotional agency, London & Partners, and entertainment and marketing platform, Pointvoucher, for Play London with Mr Bean.

It is due to launch later this year on iOS and Android.

Play London with Mr Bean is an interactive mobile Match-3 game with geo-location features, starring an animated Mr Bean character visiting scores of tourist attractions in central and outer London.

The game will engage with visitors to the city and help them discover London’s hidden tourist gems, and the city’s cultural and foodie highlights.

Players will be able to pick up vouchers which they can then cash in for discounts when they holiday in London and find offer on locations around the city. Discounts may include free Wi-Fi, or money off hotel room rates and at famous visitor attractions.

Frances Adams, global director of brands and licensing at Endemol Shine Group, said: “Play London with Mr Bean is a great way for brands to tap into the global popularity of Mr Bean and engage with the huge numbers of tourists exploring London.

“With a brilliantly fun game and exclusive rewards on offer, this is a really playful and original way to market a city.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
Primarkbag500x500
 
Branch will be retailer's biggest store globally when it opens on April 11....
JoulesCottage500x500
 
Fashion and lifestyle brand to style holiday cottages as part of new partnership....
FerneHairspray500x500
 
Retailer adds to health and beauty ranges from Ferne McCann and Mario Falcone....
SainsAsdagraphic500x500
 
Two retailers 'strongly disagree' with CMA's analysis of proposed merger....
PJMnew2500x500
 
eOne preschool show will debut on China's leading FTA broadcaster from March 21....
job
 
Licensee is looking hire a German speaking sales executive to its team....
Get the latest news sent to your inbox
Subscribe to our daily newsletter