Will give away 10,000 books and encourage more reading opportunities for children.
A Mr Men Bookmobile will be travelling across the UK this summer, giving away 10,000 books and aiming to encourage more reading opportunities for children of all backgrounds.
Appearances will be made in London, Peterborough, Manchester, Nottingham and Bradford from August 28 to September 1.
The five-day tour has been organised by Mr. Men Little Miss and the UK’s number one kids vitamins brand, Haliborange, giving away free books and vitamins.
The event aims to support children’s reading and cognitive development and help parents and children spend more time reading over the summer holidays.
With help from Rochelle Humes at the event in London, families and children are invited to come along and pick up their free Mr. Men book and vitamin samples throughout the five-day tour.
There will also be the chance to meet a 3D life-size Mr. Strong, who can be brought to life using AR technology.
The tour follows on from research about children’s reading habits and its impact on happiness and wellbeing. Research from National Literacy Trust has shown that:
- 78% of children in the UK don’t read with someone at home
- Yet, those who do read at home feel happier (45%) and calm (49%)
- Those who say that they read with someone at home are more likely to say that they enjoy reading, more so than those who say that they don’t (65% vs. 51%)
- Currently, only six children in 10 say that they enjoy reading
The 10,000 books will be given away across all five locations, with the Bookmobile moving on to its next location once books are distributed.
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