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Mr. Men Little Miss begins 50th anniversary with consumer vote on new characters

Fans have the chance to cast their vote from a selection of new diverse faces, in order to shape the next 50 years of the brand.

For the first time ever, the general public will be able to decide the next characters to be turned into classic Mr. Men Little Miss books.

The brand is kicking off its 50th anniversary celebrations by inviting consumers to vote for two new characters from a selection of new diverse faces, in order to shape the next 50 years of the brand.

The characters each have a new, unique personality and are:

  • Mr Calm
  • Little Miss Kind
  • Little Miss Brave
  • Little Miss Energy
  • Mr Brilliant

 

“The Mr. Men Little Miss 50th anniversary in 2021 provides an opportunity to reflect on the role the brand has played for many generations of kids and adults across the world,” said Alastair McHarie, licensing director at Sanrio. “Our celebrations will lead with two new characters chosen by our fans joining our family of well-loved characters and we can’t wait to see which two are chosen.”

Adam Hargreaves, son of the original creator, Roger Hargreaves, added: “It’s amazing to see people are still connecting to the books after 50 years. They have always been about getting people to relate with the unique characters and identify the different traits of their own personalities, so it’s great to involve the fans and let them help shape the next 50 years of Mr. Men.”

Fans can vote at www.mrmen.com, with voting closing on March 31.

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