Mr. Men Little Miss brand partners with Cribstar

New capsule unisex collection from London-based clothing brand features bold retro prints and patterns.

The Mr. Men Little Miss property has teamed up with independent London-based clothing brand, Cribstar for a new capsule collection.

Combining the classic characters with Cribstar’s motto of ‘making little ones stand out from the crowd’, the unisex collection features bold retro prints and patterns.

Two sets of designs launched on September 18 – a Mr Happy ‘happy days’ set and a multi character ‘don’t kill my vibe’ design.

Each set has matching jumpers, leggings and stand out tees.

“We’re so excited to partner with Cribstar on this collection,” said Silvia Figini, coo at Sanrio. “We love their design aesthetic and the fun, playful unisex designs fit perfectly with Mr. Men Little Miss.”

Jadwiga Batatawala from Cribstar added: “It was a dream come true to design a collection with the iconic Mr Men Little Miss characters. Together I think we have created a collection which really captures the fun spirit of Mr. Men Little Miss, but with a Cribstar twist.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
LFRD24500x500
 
Licensing for Retail Day survey highlights retailers most excited to work with toy/preschool/kidult brands in 2024; Customer acquisition and loyalty, plus diversification viewed as biggest benefits....
MMixlings500x500
 
Under the three-year contract, Sambro will support the expansion of the Magic Mixies universe with the creation of a compact range of new novelty products....
MarvelWeetabix500x500
 
Weetabix has teamed with Marvel on a new family-focused collaboration with the aim of promoting healthier snacking for kids....
Sandersonlogo500x500
 
The luxury interior design and furnishings group is to move its head office later this year to West London to a listed building that opened in 1902 as a wallpaper factory for Arthur Sanderson & Sons, the forerunner of the Sanderson brand....
EdStaffordOlpro500x500
 
In a new venture into extreme outdoor exploration, Brandgenuity has brokered a deal between adventurer Ed Stafford and B-Corp certified camping brand, OLPRO....
CardzoneClintons500x500
 
The greeting cards industry has reacted positively to the acquisition of Clintons by Pillarbox Designs, the parent company of Cardzone....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.