Crocs and Diplo to kick off launch with a 1,000-pair giveaway during a performance on Twitch today (3 June).
Crocs is continuing to build its reputation as the footwear of choice with a raft of cool celebrities, collaborating with Grammy Award-winning artist, DJ and producer Diplo.
The Diplo x Crocs partnership invites fans to ‘take a walk on the weird side’ with a special, first-of-its-kind two-style release featuring unique, multi-tone takes on the Classic Clog and new Classic Crocs Sandal with custom Jibbitz charms.
The Diplo x Crocs Classic Clog features a swirled pink, blue and yellow paint-inspired graphic loaded with light-up, three-dimensional mushroom Jibbitz charms. The Diplo x Crocs Classic Sandal, meanwhile – which is the brand’s first ever collaboration on the new two-strap silhouette – features a swirled yellow, orange and blue paint-inspired graphic. The style comes pre-decked out with an assortment of eight unique glow in the dark Jibbitz charms.
“I wear my Crocs literally everywhere so I’m stoked to have some with my name on them and that others can get them too,” said Diplo. “Crocs helped me bring my adventures to life with these designs and the 3D, light up and glow in the dark mushroom Jibbitz charms are cooler than I could’ve imagined. Now fans can take a walk with me in either the Classic Clog or Crocs Classic Sandal.”
Fans will be introduced to the collaboration today (3 June) during a performance streamed on Mad Decent’s Twitch channel at 8pm ET, with a set designed to mimic its nature-inspired look and feel. The duo will also give away 1,000 pairs of the Classic Clog and Classic Sandal to fans who tune in.
Heidi Cooley, senior vice president and chief marketing officer at Crocs, commented: “Our collaborations are more than a moment in time. At Crocs, we’re focused on creating engaging experiences that bring fans along for the journey.
“Working with a genuine brand fan in Diplo inspired a new level of creativity, including the first-ever celebrity take on the Classic Crocs Sandal with glowing Jibbitz charms that will help fans stand out even in the dark.”
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