This ad will be closed automatically in X seconds.

‘Our customers want brands that exude quality’

Sarah Moughtin from John Lewis tells us what’s selling well for the retailer.

Customers are looking for brands with innovative products that offer a ‘special’ element, according to a key buyer from department store chain, John Lewis.

Sarah Moughtin (pictured), assistant buyer of stationery at John Lewis, spoke to Licensing Source Book as part of the judging of the product categories for this year’s Licensing Awards.

We asked what brands were selling well in the run up to the key Christmas period at the retailer.

Sarah told us: “Brands that exude quality on innovative products with that ‘special’ element are what cuts it for our customers.

“The Sara Miller London, Alice Scott, Kate Spade and Ted Baker ranges are some of the best examples of how this is being achieved – beautiful products that really stand out.”

Sarah continued: “Pusheen is also doing well for us, the engaging character and cute play on words adds a bit of fun.

“The licensing activity on Polaroid is also an interesting take on the nostalgic pull.”

This feature originally appeared in the autumn 2017 edition of Licensing Source Book. Click here to read the full publication.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
Quiz2021winner500x500
 
The popular event will take place at Lords Cricket Ground, in the Thomas Lord Suite on Thursday 13 October....
ADuckworth500x500
 
Dreamtex's Anthony Duckworth on taking advantage of wider opportunities across the licensing industry to maximise consumer spending....
Moshi500x500
 
“Working with the team at Moshi has been an absolute delight, and our free content drops are just the start of our collaboration."...
Maurice500x500
 
The animal welfare charity and Cantilever Media have joined forces with the upcoming Sky Original animated feature film based on a children's fantasy by Sir Terry Pratchett....
Smeds500x500
 
The hotly tipped animation will form a key part of BBC One's schedule this Christmas....
job
 
The sports and brands licensing agency is looking to hire a new licensing manager....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.