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Paramount partners with Vital Life on PAW Patrol drinks range

Paramount’s UK consumer products division has partnered with Vital Life on a new range of fruit juice drinks and flavoured waters inspired by PAW Patrol.

The new line will feature a selection of vegetarian and vegan-approved kids’ beverages including two fruit juice flavoured drinks (Apple & Blackcurrant and Orange) and two flavoured water offerings (Strawberry and Orange).

Priced at £3.25 for a pack of six, the range, which launched on Amazon earlier this month, will also be available in-store at Sainsbury’s later this summer followed by Asda from 3 September.

All ingredients and packaging for the PAW Patrol drinks are sourced locally wherever possible. The range comes in 330ml bottles that are 100% recyclable and made from recycled material. The bottles also feature a tethered sports cap to help prevent spillage.

“We are delighted to be partnering with a trusted manufacturer like Vital Life on a brand-new range of PAW Patrol-inspired kids’ drinks,” commented Venetia Davie, vp consumer products, UK & Ireland at Paramount. “PAW Patrol is a beloved brand among children and parents and this exciting new collaboration will provide kids with a healthier alternative to sugar-laden drinks, while also building brand momentum as we approach the pups’ 10th anniversary and sequel movie in 2023.”

Saimina Adam, coo at Vital Life, added: “We are delighted to be partnering with Paramount and the UK consumer products team on our brand new range of PAW Patrol-inspired kids drinks. Our drinks are made in the UK which not only reduces our carbon footprint but also creates jobs in the area. With our supply chain function being UK based we pride ourselves on having a consistent, reliable and efficient supply process.

“With sustainability at the heart of everything we do, we take our responsibilities to people and the planet seriously and to that end our plastic bottles are made of recycled material and are 100% recyclable. Our drinks are not only great tasting, but are also vegan friendly with no added sugar. The sports cap is tethered so there are no loose parts and it helps to avoid messy spillages.”

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