New line with luxury eco-sustainable lifestyle brand will feature designs by fashion students from a UK university.
WildBrain CPLG has secured a deal on behalf of Peanuts Worldwide with luxury eco-sustainable lifestyle brand Vayyu.
The new line will be Vayyu’s first licensed apparel collection featuring Charles M. Schulz’s classic Peanuts characters and launches today to mark Earth Day (22 April).
The new Peanuts x Vayyu range includes garments designed by students from Nottingham Trent University (NTU) in the UK, following a fashion design competition supported by Peanuts Worldwide and Vayyu. Final year students in NTU’s BA Fashion Design course were challenged to develop a unisex collection called ‘Snoopy Just Got Green’ to embody Vayyu’s ethos of design responsibility and sustainability, and to bring their ideas to life through the colours of nature and the characters of Snoopy and the much-loved Peanuts gang.
Over 50 students took part in the competition, and the designs were judged by the university’s lecturers as well as representatives from Peanuts Worldwide, Vayyu and WildBrain CPLG.
Competition winner Alex Bolton, as well as runners up Tom Chin and Alice Doyle, will see a selection of their designs included as part of the new Vayyu x Peanuts collection, and stocked at a Vayyu pop-up shop in London his summer and also at NTU’s store. The students also receive a set of the final collection garments featuring their respective designs, a percentage of the net profit from sales made of their designs and work experience with Vayyu.
The Peanuts x Vayyu collection and the NTU design challenge is part of Peanuts Worldwide’s ‘Take Care with Peanuts’ initiative, a global multi-year enterprise encouraging everyone to take care of themselves, each other and the Earth.
“With consumers looking to make more environmentally friendly choices, we knew that Vayyu’s commitment to creating ethical and sustainable products would make them an ideal partner to expand our premium apparel offering for Peanuts,” commented Tara Botwick, senior director, territory management EMEA at Peanuts Worldwide. “What’s more, the Nottingham Trent University students have done a fantastic job at immersing themselves in the Peanuts archives and creating concepts that were focused on protecting the environment and natural world.
“The whole collection is timely, eye-catching and bold and we’re confident this is just the start on a successful long-term partnership with Vayyu.”
Chris Desai, founder and director at Vayyu, added: “With Peanuts being one of the world’s most iconic brands and Vayyu leading the way in sustainable luxury fashion, it’s hugely exciting to champion environmental conservation together. The remarkable ‘Take Care with Peanuts’ initiative shows how brands can lead the way in making this world a better place and as we continue driving sustainability in fashion, we’re proud to bring this new collection to market.”