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Pete Selby joins The Roald Dahl Story Company

Former Sainsbury’s head of books and music takes on major new role.

The Roald Dahl Story Company has significantly strengthened its team, appointing former Sainsbury’s exec Pete Selby as its new retail publishing director.

Pete (pictured at The Licensing Awards product judging in the summer when he was at Sainsbury’s) was previously head of books and music for the retailer.

His arrival at The Roald Dahl Story Company will further support its publishing ambitions.

While working closely alongside all key partners to shape and drive the publishing strategy in the UK, Pete will also help manage the international landscape as growth continues to gather pace in territories including Australia, China and the US.

“It’s a real privilege to be joining the Roald Dahl Story Company at this stage in its history,” Pete commented. “To be working with the team on how we take these timeless characters and inspire and thrill future generations of children around the world is a dream job for someone who grew up with Roald Dahl’s books.

“There are so many new and exciting stories to be told – in ever more creative and engaging ways – and I’m delighted to be working alongside some of the most progressive minds in publishing and entertainment to help deliver this.”

Luke Kelly, md of The Roald Dahl Story Company, and Roald Dahl’s grandson, added: “Pete joins at an incredibly exciting time for the Roald Dahl Story Company. Our publishing has never been stronger and we have ambitious plans in entertainment across film, television and stage yet to come.

“We are very excited to bring in Pete to further develop our publishing business in the UK and internationally and develop our presence at retail.”

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