Corus Entertainment’s Nelvana has teamed up with entertainment company Toikido to develop a new animated kids series based on gaming IP, Piñata Smashlings.
Piñata Smashlings is home to hundreds of playful characters called, ‘Smashlings’ – cheeky little creatures and playful Piñatas – who love to have fun and are always on the lookout for the Rainbow Whale who drops new Rainbow pods.
Piñata Smashlings will debut on Roblox in June, and plans are underway to launch ancillary productions such as toys, plush, apparel, homewares, publishing, magazines and animation.
In March, Cooneen confirmed that it would create nightwear, swimwear and underwear for the brand, while Ladybird is due to publish books beginning in November with the Piñata Smashlings Collector’s Guide.
“Toikido is an innovative new company that has quickly achieved success turning popular gaming properties into toys and apparel for a global audience,” commented Pam Westman, president of Nelvana. “Their first in-house IP, Piñata Smashlings, has already garnered massive hype ahead of its launch this summer and we can’t wait for fans of the brand to see the new character-driven series that will expand the amusing Piñataverse world and showcase its characters like they’ve never seen them before.”
Darran Garnham, founder and ceo of Toikido, continued: “Building on the momentum of our achievements bringing successful gaming properties into toys and apparel, we developed Piñata Smashlings in-house as a truly immersive IP, and are pleased to add an animated series to our plans.
“Nelvana is known for its top quality development, production and distribution of premium kids’ content, and we couldn’t be more pleased to partner with them on the development of a playful new series that will further engage fans as they experience the ever-growing Piñataverse.”
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