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Pirata & Capitano gets Nick Jr. boost

Preschool show now airing on Nick Jr. and Milkshake giving licensing programme a lift.

Preschool show Pirata & Capitano has been given a boost, with Nick Jr. launching season one, adding to its broadcast platforms in the UK.

The show – from French studio, Millimages – launched on Nick Jr. on November 9, while season one also continues on Milkshake, with new episodes airing for the remainder of the year.

Season two will launch in Q2 2020 on Milkshake, while episodes will air on Nick Jr. later in the year.

“We are delighted that Nick Jr. have confirmed that Pirata & Capitano will be airing on their channel starting the back end of 2019, while Milkshake programming continues,” said Ian Wickham, director of Licensing Link Europe, which handles the licensing programme for the show in the UK.

“We couldn’t have asked for better broadcast platforms here in the UK from which to drive brand awareness and engagement with the right consumer. This should bode very well indeed for the growing licensing programme.”

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