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Pokémon fashion lines launch in H&M

Kids and adult ranges feature imagery from iconic animation and new live action movie.

The Pokémon Company International has launched new kids and adult apparel and accessories into H&M worldwide.

The ranges include t-shirts, underwear, swimwear, hats, socks and shoes branded with Pokémon imagery from both the iconic animation and the live-action movie Pokémon: Detective Pikachu.

The adult collections are part of the retailer’s ‘Divided’ range, while the kids’ range is being supported worldwide by H&M online and on social media.

“Our partnership with H&M has been extremely successful to date and we are delighted to see it expand with these new ranges, which look set to take it from strength to strength at an exciting time for Pokémon, with the release of the eagerly awaited Pokémon: Detective Pikachu film generating intense interest in the brand,” said Mathieu Galante, licensing director EMEA at The Pokémon Company International.

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