Partnership with pop artist was secured by global licensing agency, Artestar.
Polaroid is celebrating the pop artist Keith Haring with an exclusive collaboration, secured by global licensing agency, Artestar.
Designed in red with bold black and white motifs, the Polaroid x Keith Haring camera leans on Polaroid’s heritage of design while incorporating Keith’s striking artworks, creating a meaningful new way to capture creativity and self expression.
The accompanying Polaroid x Keith Haring instant analog i-Type film also features Keith’s art and signature on the brand’s classic square frame.
“Ever since the heyday of New York in the ‘80s, Keith Haring and Polaroid have had a mutual admiration for each other’s work,” commented Marta Martinez, chief marketing officer at Polaroid. “Partnering with the Keith Haring Foundation feels so natural, it’s almost like a homecoming for us.
“We are so proud to keep Keith’s legacy alive, which is why we approached this collection of Polaroid products as another love letter to his amazing work.”
Gil Vazquez, acting director of the Keith Haring Studio, added: “Keith Haring and Polaroid are such a perfect fit. The artist and the brand are both so iconic with shared egalitarian values in really promoting self-expression and creativity for everybody. Keith took a lot of Polaroid shots himself, so there is a legacy here that we are really happy to celebrate.”
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