The RHS has appointed family-run fragrance business Freckleface as its new licensee in the home fragrance category.
Plans are already well advanced for the launch of the first RHS/Freckleface range, which will take place at the RHS Hampton Court Palace Garden Festival (4-9 July) on the Freckleface stand (HC275).
A wide range of Freckleface products will be launched under the RHS brand including candles, reed diffusers, fragrance oils, wax melts, room sprays, gift sets and more.
There will be two launch ranges. One will be a classic collection of fragranced products based on the four seasons which will feature packaging designs inspired by artwork from the RHS Lindley Collections – and specifically the engraver Christian Gottlieb Geissler, a renowned 18th-century copperplate engraver, painter and printmaker, specialising in natural history.
There will also be a botanical, apothecary range of fresher fragrance combinations aimed at a younger market in line with RHS’ ongoing strategy to broaden its appeal to a wider audience. The range will feature 10 fragrances, all encased in amber glass vessels to give a more contemporary vibe.
“We are thrilled to be working with one of the most respected names in gardening and horticulture and we have thoroughly enjoyed creating these fragrance ranges that are all inspired by the natural world,” commented Tara Carlile-Swift, owner of Freckleface. “It’s a real honour to be launching the first RHS/Freckleface range at RHS Hampton Court Palace Garden Festival. We’re looking forward to it enormously.”
Cathy Snow, licensing manager at the RHS, continued: “The home fragrance category is a very important one for the RHS. It references both our love of nature and our strong brand in a product area with high demand. But of course, it’s not just about targeting a large market. An RHS home fragrance licensee partner also needs to be ethical, inclusive and sustainable.
“Freckleface offers all of that, along with a strong emphasis on craft design and production and high quality, British-made products. We’re delighted to welcome Freckleface to the RHS licensing programme.”
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