July saw the successful launch of a multi-product collaboration between classic brand Miffy and Skinnydip, a supplier of fun and quirky accessories, clothing and lifestyle products.
Now Rocket Licensing – which manages licensing for the brand in the UK – has revealed that October will see a major extension to the Miffy x Skinnydip range.
Available since July in the Skinnydip stores in Camden Lock and Covent Garden, and online at skinnydiplondon.com, as well as Skinnydip stockists in the UK and Ireland, the first phase of the Miffy x Skinnydip agreement saw the launch of two phone cases, a wallet, a washbag and a pair of socks, all featuring designs celebrating the character.
The second phase, in October, will see the collaboration branch out into a variety of apparel with vibrant Miffy-focused ranges of t-shirts, hoodies, sweatshirts and pyjamas.
Plans are already well advanced to bring Miffy to jumpers, loungewear, jeans, outerwear, slippers, knitwear, dresses, bags, purses, face masks, bathing, travel mugs, cosmetics, stationery, swimwear and even pet accessories.
“Female-led, trend-driven and fuelled by what’s going on both in real life and on social media, Skinnydip perfectly reflects the values that drive the appeal of Miffy among teens and older women,” commented Marja Kerkhof, md at Mercis. “Equally importantly, it produces high-quality, exceptionally creative and really fun products.”
Tamsin Stafford, partnership manager at Skinnydip, continued: “We are always looking for partnerships that reflect our desire to spread instant joy across the globe and create some pretty epic products and collections for customers to love – and what could be better than the cute and colourful Miffy? This partnership has already been a big hit with our customers and we know they’ll love our plans for nightwear, apparel and much more.”
Rob Wijeratna, joint md at Rocket Licensing, added: “Skinnydip is the perfect licensed launch partner for a range of Miffy fashion accessories for teens and women, a demographic that is having a powerful influence on the brand’s retail direction. It also perfectly captures the appeal of this classic brand in some truly desirable and delightful accessories, clothing and lifestyle products.”