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Roy Lowe & Sons catches Baby Shark deal

Licensee launches designs for all the family to capitalise on demand for brand.

Licensee Roy Lowe & Sons has reacted to the phenomenal demand for Baby Shark merchandise, launching a range of socks in time for Christmas.

The range – which is already garnering healthy press coverage – includes Baby, Mummy, Daddy, Grandma and Grandpa Shark designs.

Martin Lowe told The Source that the company signed UK manufacturing for the property following Brand Licensing Europe in October, reacting swiftly to consumer demand.

The original Pinkfong Baby Shark dance video has received over two billion views on YouTube.

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