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Rubie’s princess dress competition winner crowned

Rubie’s UK teamed with Tesco and Hallmark for special design competition.

Rubie’s UK teamed up with Tesco and greetings company Hallmark for a Beauty and the Beast competition which saw a dream princess dress design turned into reality.

The competition, which was launched to coincide with a special Disney Beauty and the Beast greeting card FSDU going into Tesco stores, attracted almost 300 entries, with the yellow and blue dress designed by Devon-based Poppy deemed the best.

Poppy and her entourage travelled to London on Tuesday (October 24) to see their beautiful dresses, matching crown and long gloves which had been specially made by Rubie’s.

“Poppy’s dress was inspired by her own imagination for her and her best friend. It is always a privilege to get involved in such a competition, helping to make such a beautiful unique design come to life,” commented Zoe O’Connell, brand manager at Rubie’s UK.

“This is beyond anything we could have hoped for,” added Ellen Harrison, Hallmark’s marketing and events manager who was at the unveiling event at Shoreditch Town Hall.

Her colleague Esther Key, licensing and consumer marketing manager, explained that the rationale had been to: “create a competition that encompassed the creativity of Hallmark, encouraging the use of their imagination, as well as creating something they could share with someone they hold dear to them. We are delighted that both Tesco and Rubies helped in making dreams come true.”

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