Santoro’s Gorjuss shows growth in toy space

Licensees include Ravensburger, Educa and Jumbo with new products rolling out.

Santoro continues to expand its Gorjuss brand, expanding further into the toy category with a raft of new products launching this year.

With licensees Educa Borras, Jeux Ravensburger and Jumbo producing a number of Gorjuss jigsaw puzzles, distribution will soon cover most of Europe between them.

Branching into a whole new category for Gorjuss, Educa will be launching a novelty craft foam character in early 2017 as part of its  ‘Fofuchas’ offering within the Spanish market.

UK licensee KSG, meanwhile, is launching the first Gorjuss sequin art sets for more creative play.

Current negotiations are also underway with Paola Reina to expand its successful Gorjuss play doll range, with new extensions in development for release this September.

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