Capsule collection available in London, Manchester and Birmingham locations.
British music star Craig David has launched a new fashion capsule collection exclusively at Selfridges.
The range – entitled the Craig David Collection – is available from today (August 7) at Selfridges’ stores in London, Manchester and Birmingham, as well as online.
The collection comprises a series of bold graphic t-shirts, hoodies and long-sleeved tees inspired by Craig’s music and sound.
The designs feature typography and imagery influenced by his lyrics and career, as well as paying a stylistic nod to flyers, album covers and the uniquely British culture of the early UK garage scene.
Craig commented: “I’m really honoured to be working together with Selfridges to launch this collection.
“I wanted to create a fresh and exciting new clothing line for my fans that represents where I am musically today, but also influenced by the style of where I came from.”
The launch coincides with Selfridges’ Music Matters season – which runs in-store until October 18. The collection was produced in partnership with Bravado.
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