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Smiffys partners with Pringles

Smiffys has signed the Pringles licence in a recent deal penned with Pink Key Licensing.

Pringles’ well known, quirky, humorous brand will be brought to life by Smiffys with a collection of costumes and accessories for all the family.

The first range of Pringles costumes and accessories for adults and children is set to launch in Q1 2023. The collections will be available in Europe, Middle East, Africa, Australia, UK, Ireland and Channel Islands.

Dominique Peckett, director at Smiffys, commented: “The Pringles product and brand are instantly recognisable with their unique can and crisp shapes, and friendly ‘Mr P’ logo. These iconic products will translate perfectly into retro and novelty costumes and accessories and will be a fantastic addition to Smiffys’ licensed portfolio.”

Nancy Jones, Pink Key Licensing, added: “We are thrilled to welcome the fancy dress costume legends Smiffys as Pringles licensees. We have long wanted to work with them on our brands. We love their products and the fun they bring to everything they do. We cannot wait to see what they have planned for our Mr P.”

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