Chinese entertainment company, CMC Pictures has teamed with Striker Entertainment for the worldwide licensing and merchandising for Meg 2: The Trench, the sequel to the 2018 hit movie, The Meg.
Striker will oversee multiple categories for the popular underwater megalodon franchise including toys and collectables, lifestyle products, publishing, digital collectable and gaming among others.
Due for worldwide release in 2023, Meg 2: The Trench sees the return of Jason Statham as he continues to fight the mega predator.
The Meg remains as the most successful US-Chinese co-production ever with $530+ million at the worldwide box office.
“Striker gravitates towards IP that knows its audience and super serves it with entertainment and experiences that they love and want to bring home with them,” commented Russell Binder, president of Striker Entertainment. “Meg 2: The Trench brings back the prehistoric mega-predator that thrilled megalodon and shark fans in 2018 and taps into our societal compulsive fascination with sharks that continues to show significant consumer growth. We believe that ‘Meg-heads’ and shark fanatics enthusiastically want to engage and extend their movie-going experience with various products and experiences from the franchise.”
Catherine Ying, president and ceo of CMC Pictures, continued: “CMC is thrilled to be the stewards of these rights on behalf of our partners, Warner Bros., and we believe that Russell and Striker Entertainment have the right strategic viewpoint and outreach to properly licence these rights to fantastic creatively driven and consumer-centric partners worldwide and to create value for all our partners.”
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