Kimm & Miller has secured the rights to the full Swizzels portfolio for food gifting.
Brokered by Blonde Sheep Licensing, the deal covers the UK and Australia and includes cookie mixes, milkshake flavourings, mallow toppers and sippy cups among other lines.
Products will be available through major retailers from August.
“We’re excited to partner with Swizzels, blending our design and production expertise in the gifting category, with Swizzels iconic confectionery heritage to offer a unique range of food gift products,” commented Rob Kimm, md at Kimm & Miller.
Natasha Dyson, founder and ceo at Blonde Sheep Licensing, continued: “Kimm & Miller are a leader in the food gifting sector and we’re looking forward to seeing their innovative range of products at retailer. The next few years are very exciting for Swizzels with multiple anniversaries, starting with Love Hearts 70th anniversary this year.”
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